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The Sole Proprietor: to be or not to be

A sole proprietorship is the simplest and most common structure chosen when starting a business. It is an unincorporated business owned and run by one individual with no distinction between the business and you, the owner. You are entitled to all profits and are responsible for all your business’s debts, losses and liabilities. Forming a […]

Keys to a Successful Business Plan

In this competitive market there are many things to consider before you choose the business plan that is right for you and your company. One of the key steps to business planning is to decide what type of customer you want: this is called your “target market”. You also need to showcase why this customer base […]

A Crash Course Guide to Successful Advertising

Are you finding it difficult to properly advertise your business? Many business owners take a leap of faith when it comes to advertising, hoping that their business will become successful over time. However, this approach can become a waste of time, money, and effort! You owe it to yourself and your business to learn how […]

Building your Dream: the Importance of Business Operations

Your dream has come true you have started your business. You have a product or service that is itching to take the market by storm but are you ready to produce? The question business owners should ask is what are business operations and why are business operations important for your business? Business operations are tasks and […]

socialmedia

The process of generating publicity through various social media networks and platforms such as Facebook, Twitter…

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SEO

The process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the…

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webdesign

What’s the best way to scare off your prospects? – Having a stale, static, amateurish website. Your website is your….

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socialmedia

Form of online advertising where your ads are displayed in front of users when they use the keywords you target as they…

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