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Pay per Click: The Search Term Advantage

The world of internet marketing has become a force to reckon with. The conventional methods of marketing seem to be yielding to the benefits of internet marketing, social media and pay per click. Pay per click (PPC) is an internet marketing tool used by marketing strategists to get their ads, or their clients ads, clicked […]

A Crash Course Guide to Successful Advertising

Are you finding it difficult to properly advertise your business? Many business owners take a leap of faith when it comes to advertising, hoping that their business will become successful over time. However, this approach can become a waste of time, money, and effort! You owe it to yourself and your business to learn how […]

Marketing for your business: Investment or Expense?

How are YOU defining your marketing investments? Does the manner in which you define these investments effect your decision process? And if it does, is the effect positive or negative? Marketing investments are expenditures that create tools that will continue to drive value and impact sales well after the cost to create the tool is spent. […]

Business Coaching and Mentors- Learn from Others’ Experience

Marketing a business is never easy. In the online world, it can become even more of a complexity because there is so much to learn and think about. Fortunately, you can find experienced business mentors who can help you learn effective marketing and how to get more out of your business, no matter what you […]

Using Email Marketing

If you’re looking to target a large group of clients quickly, give email marketing a try. Email marketing is a type of web marketing that reaches multiple potential customers at one time, including customers that have never heard of your business before. The key to using email marketing is to set your business apart from […]

Create a Business Plan

The first step in any successful business is creating a business plan. The plan is the foundation for your company and gives you an outline that shows you everything you should expect in the future. Before you apply for business grants, business loans, or look for investors, you must have a solid plan in your […]

Business Ideas for Crafters

One of the top home businesses around is crafting because it encompasses so many different things. As long as you have something that you can make, the odds are good that you can find a market for those crafts. Visit any craft fair and you will notice thousands of products for sale, including things that […]


The process of generating publicity through various social media networks and platforms such as Facebook, Twitter…



The process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the…



What’s the best way to scare off your prospects? – Having a stale, static, amateurish website. Your website is your….



Form of online advertising where your ads are displayed in front of users when they use the keywords you target as they…