According to Forrester Research, over 3/4 of almost 58,000 American adults surveyed had ordered online. That means your budget reserved for online marketing could directly affect your bottom line. After all, if you don’t market your business properly, you miss out on spreading information about your products or services to potential customers who are ready to buy.
However, keeping track of your marketing budget can be a tricky process. You have to know how much you can afford, the amount you’re currently spending and how to use your budget effectively. Another challenge is how to supervise your online marketing while also taking care of the other responsibilities that come with running a business. Let us offer some tips on the best ways to manage your online marketing campaign.
Elements of Successful Online Marketing
There are various important pieces to the online marketing and advertising puzzle. Listed below are the most significant elements to consider for your online marketing campaign.
SEO or search engine optimization remains one of the most important factors in an online marketing campaign. Millions of people use the Internet and search engines on a daily basis. Search engine optimization serves as a means of generating more Internet traffic for your company’s website. This is accomplished by organizing your site so search engines can easily find and include it in the results for specific search keywords. The more optimized your website is with your pertinent keywords, the more hits it will generate.
Social media optimization (or search marketing optimization) operates under a similar premise as SEO but involves social media websites, such as Facebook and Twitter. Because of the growing influence social media has on communication and the consumer market, social media is a worthwhile tool for advertising your business. Social media optimization involves creating social media accounts, linking them all to one another and utilizing them for the sake of spreading the word about your business and what it has to offer.
Pay-per-click or PPC also builds off of search engine optimization. You buy clickable ad space from Google or any other search engine for your keyword or keywords. When an interested prospect clicks, you can then lead them to further advertising about your company, which includes the appropriate call-to-action.
Online reputation management means keeping track of what is said (both good and bad) about you online. You generally want the good commentary about your business to be the most prevalent. You can hire marketing assistance to help you maintain (or obtain) positive feedback for a stellar online presence.
At AcQyro, we offer search engine and social media optimization, reputation management, pay-per-click marketing and more. Contact us and let us maximize your online marketing budget!