Customer acquisition is the most important part of any business. It doesn’t matter how good your company is if you don’t have an audience that is interested. Creating an effective customer acquisition strategy is all about knowing what works and what doesn’t. First, the business marketing tools of decades past are old news. That’s not going to get you very far in the internet age. Build a marketing plan that is focused around inbound marketing, or context.
People are already searching for products and services like the ones that you offer. Instead of a media-based campaign, you should be marketing to these people through articles, press releases, SEO, and other inbound tools that will reach them on their path and bring them to your business as a destination. If you do it right, you can get more for your money with marketing thanks to customer acquisition solutions.
AcQyro – The Customer AcQuisition Platform