As a business owner you may ask what is business culture and how will creating a business culture cause growth and innovation in my business? The answers to these questions are that business culture is an evolving set of attitudes, behaviors, collective beliefs and customs that a business puts forth as an acceptable norm. Business culture determines how different levels of staff communicate with one another, as well as how employees communicate with vendors and customers. Business culture influences management, decisions, and all business functions from accounting to production. Creating and maintaining a business culture is a key component to the strategic direction and overall success of your business. Let’s look at why:
Businesses with an adaptive culture aligned with their business goals routinely out perform their competitors. This is because the business culture has capitalized on creating a system comprised of attitudes, behaviors, beliefs, and customs that cater to their business to business relations and most importantly to their clientele. A consumer wants validation that their hard earned money isn’t being wasted. By creating a solid foundation within your business culture you can prove to the customer that they should not only conduct business with you but return as your customer for life.
Business cultures evolve and change over time and are often affected by the change of personnel. The individual personalities of employees, their ideas, and their task management all affect the business culture. Since each new employee brings their own values and practices to the group the culture will change, at least a little, causing room for innovation and growth. A businesses most valuable asset is their employees and the way they effectively complete the tasks assigned to them. If you don’t have employees that want to work for and with you then how effective is your business? More over how successful can you be with a workforce that doesn’t care. Other means in which business culture changes include business maturity, the foundation process that allows for continuous business growth, and business environment including the laws and regulations that your business is subject to.
Be aware that these changes may be positive, or they may be negative. The variances in business culture may be an intended change, but often time’s business change is brought on by unexpected situations. Regardless, your business culture will change and it is important to be aware of its and allow your business to adapt to the changes.