You say “tomato” and I say “tomatoe” but really what is the difference? You could say a “tomato” is a red juicy vegetable that is sweet in taste. Where as I can say a “tomatoe” is a succulent crimson sphere full nectar from the heavens. The point here is a “tomatoe” really is a “tomato” but depending on how you look at it a “tomato” can be so much more.
In business you strive to create a service, and/or product that allows you make money. This is great in theory but once you apply this to the real world you have one major contender: your competition. So how can you take your service, and/or product, above and beyond your competition? The answer is branding. Branding is the customer relation where you tell them what to expect from your service, good, or product. In marketing we use the tool of branding to make your company stand out from the rest: the radiant full moon in a sky of shinning stars if you will. This is done through precise Marketing techniques and practices many of which are done on the internet and through social media. To brand your product effectively you need to have a strategy to define your business’ goals. Here is what you need to consider when you start your business branding strategy:
- What does your service offer? What are the features of your product? Above all showcase the benefits of your service and/or product.
- What does your current customer base think of your service or product? Do you have negative reviews? Are those reviews where other potential clients can see them such as yelp.com
- Customer association: this has to do with what you want the customer to view your business as. How you want them to view your business, your service and/or your product. It is in this aspect of branding that you need to showcase why a potential customer should come to you above your competition.
Branding is a key part to your business’ marketing strategy; in fact, there are many different ways to get your brand out to the consumer one of which is the effective use of social media. The internet is the way of the world these days we take it with us everywhere in our pocket. As a marketing and consulting firm we know how to capitalize on social media to brand your company, to meet your needs and fulfill your goals. Join the movement today and blast your business into the realm of succulent crimson spheres full to the brim with nectar from the heavens. Join #acqyro and the # acqyrobusinessculture