The term ‘contextually-based inbound marketing’ can seem intimidating if you’ve never heard of it. This type of marketing simply refers to strategies that are focused on content and using words instead of traditional media advertising. The goal is to reach out to people who are already interested in a product or service instead of trying to advertise to everyone and generate interest. With the internet, it’s much easier to reach people this way. Plus, it involves less work on your part because the customer interest is already there. You just have to find it and satisfy it with your business’s products and/or services.
Contextually Based Inbound Marketing – Why it Matters
Spending money on marketing is something that nearly any business must do in order to spread the word about their services or product. But the traditional method of marketing, outbound marketing, is actually a huge expense with minimal returns. It’s estimated that 97 percent of marketing efforts go to waste in this manner. Contextually based inbound marketing, however, focuses on attracting those who actually need or want your services instead of appealing to a mass audience. It costs up to sixty percent less than other marketing types and is much more efficient. By utilizing a variety of different techniques including SEO, web content and social media you can reach more people than ever and see a greater return on investment than you may have thought possible.
Inbound marketing consists of things like SEO for your website content, article marketing and press releases, PPC marketing campaigns, keyword research, a