Learn more about our new Brand Optimization service.

Social Media: Creating a Following

In a world where the limits of traditional marketing are being tested you have to ask how social media can help you and your business. The facts are that engaging with your potential customer base results in increase in customer interaction. You are no longer out of sight, out of mind but showing the customer […]

Business Consultants: The Solution to Business Problems

Business owners have a tendency to focus on the day to day processes to keep their business running this often leads to mismanagement and loss of financial resources. A business stuck in the day to day is like an ocean liner without navigation it simply doesn’t work. When businesses are in trouble there is a […]

Keeping Track of your Finances: Accounting Basics

A business’ life force comes from its finances. Knowing the health of your business comes from accurate accounting and bookkeeping practices. This allows for your business to sustain, grow and maintain business standards of excellence. Here are the top 5 reasons why proper bookkeeping and accounting is crucial to business success: Business Planning: Keeping accurate […]

Is a Limited Liability Company (LLC) Right for You?

If you are contemplating starting a business, you’ve probably heard these abbreviations: LLC, LLP, LP, S Corp and C Corp. In the past, partnerships and corporations were the only formation options available for new business owners. Now, more business formation options are available, and many prospective entrepreneurs are forming limited liability companies (LLCs) and limited partnerships (LPs). When looking […]

The Sole Proprietor: to be or not to be

A sole proprietorship is the simplest and most common structure chosen when starting a business. It is an unincorporated business owned and run by one individual with no distinction between the business and you, the owner. You are entitled to all profits and are responsible for all your business’s debts, losses and liabilities. Forming a […]

Business Culture: The Drive to Create Success

As a business owner you may ask what is business culture and how will creating a business culture cause growth and innovation in my business? The answers to these questions are that business culture is an evolving set of attitudes, behaviors, collective beliefs and customs that a business puts forth as an acceptable norm. Business […]

Why Every Business needs a Policy and Procedure Manual

Dishonest employees cost U.S. organizations an estimated $652 billion a year in occupational fraud losses, the average company loses 5% of its annual revenues to this type of fraud according to the 2006 Report to the Nation on Occupational Fraud & Abuse. It is because of this that the policy and procedure manual plays an […]

Keys to a Successful Business Plan

In this competitive market there are many things to consider before you choose the business plan that is right for you and your company. One of the key steps to business planning is to decide what type of customer you want: this is called your “target market”. You also need to showcase why this customer base […]

A Crash Course Guide to Successful Advertising

Are you finding it difficult to properly advertise your business? Many business owners take a leap of faith when it comes to advertising, hoping that their business will become successful over time. However, this approach can become a waste of time, money, and effort! You owe it to yourself and your business to learn how […]

Building your Dream: the Importance of Business Operations

Your dream has come true you have started your business. You have a product or service that is itching to take the market by storm but are you ready to produce? The question business owners should ask is what are business operations and why are business operations important for your business? Business operations are tasks and […]

socialmedia

The process of generating publicity through various social media networks and platforms such as Facebook, Twitter…

read more...

SEO

The process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the…

read more...

webdesign

What’s the best way to scare off your prospects? – Having a stale, static, amateurish website. Your website is your….

read more...

socialmedia

Form of online advertising where your ads are displayed in front of users when they use the keywords you target as they…

read more...