Learn more about our new Brand Optimization service.

Pay per Click: The Search Term Advantage

The world of internet marketing has become a force to reckon with. The conventional methods of marketing seem to be yielding to the benefits of internet marketing, social media and pay per click. Pay per click (PPC) is an internet marketing tool used by marketing strategists to get their ads, or their clients ads, clicked […]

Branding your Business: Are you the Tomato or the Tomatoe?

You say “tomato” and I say “tomatoe” but really what is the difference? You could say a “tomato” is a red juicy vegetable that is sweet in taste. Where as I can say a “tomatoe” is a succulent crimson sphere full nectar from the heavens. The point here is a “tomatoe” really is a “tomato” […]

The Benefits of Customer Acquisition Platforms

Customer acquisition platforms are a hot topic right now. As more businesses turn to the internet to market their companies, they are looking for the best solutions to grow or increase their audience and develop a strong retention rate. Fortunately, business owners today do not have to start at the bottom and work their way […]

The Value of Using Others’ Experience in Marketing

Marketing is a business in and of itself. When you own a business, it can be hard to create the perfect advertising strategy if you aren’t aware of how things work. Having a team of marketing professionals can get expensive and learning everything yourself could take a lot of time and effort that you could […]

Online Customer Acquisition

When you have a business, you need customers. In the world of online marketing, that can be hard to achieve if you’re not prepared. Fortunately, as long as you take the time to learn about internet marketing, digital advertising solutions, and how to use the tools that you are given, it will be easy for […]

Digital Marketing for the 21st Century

Digital marketing is a whole new world for many businesses. It’s going to be difficult for you to make the transition to online marketing if you aren’t aware of practices and strategies that are effective. There is definitely a learning curve with 21st century marketing practices, but the good news is that you don’t have […]


The process of generating publicity through various social media networks and platforms such as Facebook, Twitter…



The process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the…



What’s the best way to scare off your prospects? – Having a stale, static, amateurish website. Your website is your….



Form of online advertising where your ads are displayed in front of users when they use the keywords you target as they…