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What Your Website Needs

One of the first things you need for web marketing is a website. The next thing you need is to decide if you are a better match for co-op marketing or enterprise marketing. Several episodes of the hit NBC show “The Office” dealt with the fictional company launching its new site. One of the characters showed the original website, which featured an “Under Construction” sign, meaning that any potential customer faced that image when looking at its site. In the modern day and age, the number one way to attract new customers is with a great website and customer acquisition campaign. Customers have a limited attention span and if they see something they do not like, they will immediately hit the Back button and travel to another site. The customer acquisition campaign will keep new customers coming in on a consistent basis.

Have you ever been to a site that you found unattractive? Most people have and they know what they like and what they do not like. Customers do not want sites that have hard to read captions and information. Brightly colored words on a bright background or even websites that use multiple fonts in one small space are repelling to customers. Customers also want information that is easy to find, with all of the information clearly laid out. Blogs reach customers by offering small snippets of information and a link, which takes the reader to a separate page for the entire article. Online stores do the same thing by showing a small photograph and a link that takes the viewer to the details on the item.

Your website also needs merchant services, especially if you sell goods or products. The merchant service uses a secure server and processes orders from your site quickly. The customer receives an email copy of his order and you receive a separate copy for processing and shipping that order. Make sure that your site includes information on the secure information. Customers must know worry about losing private information online and many will only shop from sites with secure ordering.

If you are looking at how to save money, then build your website yourself. You can find books that detail simple ways to build an effective website. Hiring an expert in the world of business coaching is another option. The coach looks at your ideas for a website and determines what works best from your ideas. The coach might remove certain things that customers do not like and add new features that you did not consider. With a little outside help, you create the type of site that keeps customers returning on a regular basis. Ultimately, the best use of you time and money is to look into teaming up with a co-op marketing company that specializes in customer acquisition and can match website and traffic generation tactics to your needs and budget.

Bill Norton

AcQyro – The Customer AcQuisition Platform

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