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Using Twitter to Reach Customers

Millions of businesses around the world use Twitter on a daily basis and no matter what your business does or sells, you should have and use a Twitter account. Twitter is a social networking site used by both business owners and individuals. The site lets you create an account and a username for that account. Pick a username that meshes well with your company because it is one of the first things that customers see. Avoid picking a name that sounds cute or humorous and choose one that includes your company name, if at all possible. If you own Jim’s Hardware Store, then use that as your username.

Once you have a Twitter account, the site lets you create individual “tweets”, which are short updates of 140 characters or less. Other Twitter users have the option to “follow” your account and read any tweets that you send out. When using Twitter for web marketing, make sure that you use hash-tags  Hash-tags are short phrases or words that describe your update. For example, if you send out a discount for customers, add #discount or #deal at the end. Anyone that searches the site for that word will gain access to your tweet, even if that person does not follow your account.

Another great feature of Twitter for marketing is that you can send links to sites on your webpage. Whenever you update your small business website, update your Twitter account by entering the link to the new site and adding a hashtag. Twitter users click on the link and automatically go to the new page on your site. When you add new information or coupons to your website, it is a simple way to get visitors without sending out a mass email or an email newsletter.

Business mentoring might teach you other ways to use Twitter, such as filling out your profile. Twitter lets you create a short one-line phrase that describes your company. Use keywords relating to your business, as well as your business name in the description. Users looking through the site for a specific type of company, or a company in their area will find your account. It does take some time to figure out how to use Twitter, but it provides a number of benefits to your company. Update your Twitter account often and you might find that your list of followers and potential customers grows faster than you thought. If you’re too busy to handle your own virtual marketing then you should look into co-op marketing which helps you get more customers on a budget that matches your size and needs.

Bill Norton

AcQyro – The Customer AcQuisition

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