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Using Email Marketing

If you’re looking to target a large group of clients quickly, give email marketing a try. Email marketing is a type of web marketing that reaches multiple potential customers at one time, including customers that have never heard of your business before. The key to using email marketing is to set your business apart from others. Many customers delete emails from companies that they do not know, but if you offer something they need, then the customer is more likely to read the email and get access to the information inside.

One of the first things you must do is find a way to reach customers. Using direct marketing lets you download email lists directly to your work computer. You can choose male or female customers, or pick customers based on a specific age range. For example, if you sell dolls, you might want young female customers that are more likely to buy dolls for children as gifts. On the other hand, if you sell sports memorabilia, you want slightly older individuals with disposable income that can spend money on your products. You can buy potential customer lists, which include hundreds or even thousands of email addresses.

You should also create a headline that makes it clear your email offers something different. Whether you offer free shipping for online orders, or a discount on purchases made in your store, include that in the headline. Write a short email that includes any other pertinent information, such as your business hours, address, and how long the deal lasts. Customers are always looking at how to save money on marketing and other small business expenses.  If you offer those customers something or value at a better price, then they might choose your business over another. One example is Co-Op Marketing, this type of marketing helps you with customer acquisition that matches your budget to your needs.

Email marketing is also an effective way of retaining customers. As you build your customer base, offer a free email newsletter or free email discounts to customers that register an email account. Send a free coupon or discount to every customer on your list on a weekly or bi-weekly basis. Customers can print the coupon off at home and bring it into your store for big savings. The customers are more likely to keep shopping with you because of your discounts. When you create your emails, always give customers the option to opt-out of the program. Online shoppers do not like SPAM emails and if you continue sending emails without giving the customers the option of reducing those emails, you might alienate those customers.

Kimberly Dudley

AcQyro – The Customer AcQuisition Platform

 

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