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Is Advertising on Craigslist Worth It?

Craigslist is an online classifieds forum, with sites located in popular cities across the country. Every U.S. state has its own central page, which lists the local sites associated with various cities. Each city has different types of ads, including personal ads, items for sale, message board style ads, and ads for local services. To post under the services area, you must create an account with the site. After entering your email address, you follow a link in your inbox and verify that your email exists. The site might also ask for a cell phone number and verify that the number works before posting your ad.

Listing an ad on Craigslist is a type of web marketing. If you have a website, add a link to your site with your ad. Customers interested in your ad can follow the link to learn more about the services that you provide, or the products that you sell. Many sites that offer products list specific products for sale on Craigslist and include a link to their website with even more items for sale. When you want to know how to save money on advertising costs, Craigslist is a given because it normally costs nothing to list an advertisement.

The biggest advantage to posting an ad on the site is that you can list multiple ads quickly. Unless you want to alienate potential customers, you must create fresh ads every time you list one. When you list similar ads, the site flags your account and often removes each individual listing. When you slightly change each listing, by including new information or details, the ads run every day. Until you delete your ads or 30 days pass, the ads remain on the site and continue reaching new customers.

The big question all boils down to whether or not marketing on Craigslist works. The simple answer is that it depends on your area. If you live in a highly populated metropolitan city, you will have better luck than someone that lives in a rural community. If you post in nearby cities, or are willing to expand into other territories, you will also see an increase in the number of customers finding your ads. You can also use the site and find potential competitors nearby, which helps you get more customers. Find a simple way that makes your company better, such as offering cheaper prices than other companies in your area based on their online rates. Craigslist can be worth the cost but the best way to get more customers is via co-op marketing. Co-op marketing gives the small business owner with an “Unfair Advantage” in acquiring and keeping new customers.

 

Kimberly Dudley

AcQyro – The Customer AcQuisition Platform

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