Expanding your small business once involved additional income or capital and hard work on your part. The invention of crowdsourcing made it easier for small businesses to expand. The original of the term dates back to 2006, when technology writer Jeff Howe created the term. The term essentially means that you divide tasks into smaller assignments and offer those assignments to a large group of qualified individuals. Using crowdsourcing lets you use part-time employees for tasks that you might otherwise do yourself. The process is especially worthwhile for small business owners because you might have tasks that you have no experience doing, or tasks that you cannot do on your own.
The method of crowdsourcing gives you a web marketing technique. As you advertise your assignments on job boards, you reach workers that might not know about your business. It is entirely possible that some clients that do work for you might one day become customers. All you need to do is find a job board and list your assignments on that board. You can go through a job board that lists smaller assignments, or hire a group of workers from a message board or forum. Break your larger assignment into smaller tasks that only take a few minutes to complete and your work will be done within days.
Most of the crowdsourcing jobs that companies offer relate to writing, transcription, and translation. Translation tasks give you the chance to try marketing in different countries. You hire workers to translate the information on your website into another language and launch a new site in that country. The transcription tasks are perfect for turning audio files into text, such as the recordings you take during meetings or calls. If you need more content for your website, then try article writing tasks, which give you multiple articles that you can post onto your small business webpage.
Crowdsourcing gives you access to people that work from home and those that work part-time over the computer. The process cuts down on costs because you do not need to advertise for workers and waste money on tracking down qualified workers. Many crowdsourcing sites have thousands of workers searching for small tasks. As long as you pay for the work completed and pay quickly, you should have no problem finding workers willing to do the assignments and get the job done as fast as possible. There are co-op marketing businesses that offer all of the above at a price targeted for your needs and budget. This is also an option if you are trying to get more customers. Co-op marketing allows small business owners to compete with large companies on a small budget.
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