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Building Email Rapport

Building a rapport with your customers can give you insight into how your customers think and feel. If you primarily work online, then you might think that you cannot do the same thing, but that is where customer email comes into play. You should ensure that your customers can reach you at all times and that you answer any questions they might have. A Contact Us form on your website is just one step in the process. When building your website, create a separate page under the Contact Us name. On that page, you should include your hours of operations, if you have specific hours, your physical location, a phone number, an email address, and a basic form. This form lets customers enter information onto the form and send it to you, knowing that they will get a response back quickly.

Many small businesses build a rapport with clients by offering an email newsletter. Customers sign up for the newsletter on your website and consent to having the information sent to their email address. When your business is still relatively small, you might only have a few emails on your list, but once your business grows, you find yourself with a much larger list. Churches and non-profit organizations use newsletter as a way to keep those interested informed of any changes to the group and you can use newsletters in the same way.

Let customers know of upcoming sales, but send emails a few days or a week in advance. Too many online stores make the mistake of hosting last-minute sales and only informing customers of the sale the day before. While you might make multiple sales, you risk losing customers that do not have extra income at that time. Customers that want to wait until their next payday cannot take part in the sale and it might even stop them from making future purchases.

Use your email listing as a way to send customers small snippets of information. A site dedicated to articles on how to save money might send a small tip every day to those on the list. Send your own small tip that relates to your business or your service on a daily or weekly basis. As you continue offering information to your clients and customers, the customers feel more confident with your company. It is also a good idea to get your friends, family, and employees involved in order to grow the list more quickly by simply asking them to share the information. Just make sure that you limit your contact to once a day or less frequently, which keeps customers from feeling annoyed by the onslaught of information. There are also customer acquisition companies that can do this for you at an affordable rate as well as help you with other marketing techniques.

 

Bill Norton

AcQyro – The Customer AcQuisition Platform

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