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The Importance of a Press Release

Press ReleaseWhat is the importance of a press release, have you ever wondered why some companies get free publicity from newspapers and magazines, while others struggle to find a customer base? One of the reasons for this dichotomy is that the best companies utilize press releases. Press releases are a type of marketing that only takes a few hours to pull together, but has a big impact. Instead of waiting around for customers to find your products, you take a proactive step and tell others about your products. Press releases are also a great idea for those that run service-based businesses, such as a car detailing company or a catering company.

A press release normally includes all pertinent information located on a single sheet of paper. You can either hire a writer with experience in press releases, or write your own. There are multiple books available that show you the exact process of crafting one from scratch. The press release should include the date that your business, service, or product launches, as well as any important information about that. For example, if you launch a car wash business, you want to include the types of car washes, what each one includes, and how much each one costs.

Once you write up your press release, you must then decide how to send it out. Some companies benefit from sending copies to local newspapers or magazines, especially those that run stories on new businesses and products. If you do decide to send copies to newspapers and magazines, find the writers that focus on your specific area, such as the editor of the business section. Many companies also send out a condensed copy of the press release to nearby homeowners, which might introduce the product or company to new customers.

Press releases also act as a form of web brand management and marketing. Every year more small businesses as well as large companies have discovered the importance of online marketing. Using a copy of your press release on your website provides potential customers with all the necessary information about your company. Customers that need pricing or address information can easily find it on the press release. Use the press release on the main page, which increases excitement about your business. The best way to use one is early on, in the days and weeks before your business or product launches. This gets customers excited early on and eager to learn more once you finally hit the streets.  If you’re too busy to handle your own marketing  let AcQyro inspire you to acquire customers on a budget that matches your size and needs.

Bill Norton

AcQyro – Inspiring Business Growth

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