Inbound marketing is a hot buzzword in the online world today. Unfortunately, a lot of people don’t even understand what this term means or how they can use it to grow their business. Put simply, this is a form of marketing that focuses on generating interest with customers who already need your products or services, rather than creating media campaigns to try to make people interested in the first place. The biggest difference between this and outbound marketing is that the focus is on contextual advertising and content. It’s all in the keywords here, and you need to know that, at the very least, to succeed.
Conventional marketing tools like TV, radio, magazines, and newspapers still have a role in the world today. However, there is a much bigger focus on online marketing because it can be so carefully targeted and planned to reach the exact right people for a business’s needs. Tailoring your advertising to fit such a specific audience is going to give you much better return rates and customer growth than if you were still trying to fish for interest in a sea of people who don’t need your products or services.
Inbound marketing uses tools like:
-SEO (search engine optimization)
-PPC campaigns (pay-per-click advertising)
-Content management and production
-Article marketing and press releases
-Lead capture landing pages
-Business management systems
The focus of these tools is to create marketing campaigns that attract the right people. Using keyword research, businesses will be able to target their audience and find the people who are already looking for a business like theirs. It isn’t rocket science, but it does take a little time to learn how this marketing works and what it can do for your business.
Of course, as with all types of marketing, this only works when it is done correctly. It’s going to be up to you to make sure that you use tools and techniques that are already out there to create the best inbound marketing strategies. With turnkey solutions and pre-built campaigns, you will be able to customize and scale solutions to your marketing needs without actually doing all the work yourself. This is ultimately what will make your inbound marketing campaign successful.
This is the recommendation age, which means that consumers are looking to their family and friends for information and recommendations. Google knows this, which is why it has created the search engine that we know and love that is focused around social networking and media. Through inbound marketing, you can make Google work for your business and build a customer base that you can be proud of with a lot less effort and money than you might have spent on typical advertising.
Pamela D. Hall
AcQyro – The Customer AcQuisition Platform