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Customer Acquisition 101

The goal of any business is to have a large customer base. Of course, this requires knowing how to get them in the first place. Customer acquisition, as it is known in the marketing world, is the ability to gain customers for your business. This is something that needs to be done proactively, rather than passively. You can no longer just build a business and wait for people to come. With the internet age upon us, it’s about going after a target audience and letting them know that you are available to meet their needs.

The first thing that you need to know is that the internet can be your friend when it comes to customer acquisition. You don’t have to fear the bigger, stronger, or ‘better’ businesses that seem to be running the search engines. If you have the right tools and techniques, it will be easy for you to get the customers that you need for your business growth every time. The affordability of online marketing is lost on some businesses, but it really is one of the most cost-effective options that you have for advertising. You can pay only for the targeted audience that you wish to market to, and through co-op marketing you can even pay less by sharing marketing with other businesses.

When you have a marketing plan in place that is focused on customer acquisition, you will typically spend a lot less than if you were building a typical campaign based on media advertising. The tools used in the online world of acquisition are much more focused on inbound marketing, or contextual tools that create paths to your business for people who are already interested. This means that you are only reaching out to people who need you, and doing so through avenues that are cheap or free when it comes to the investment that you make.

With online customer acquisition strategies, you are no longer paying to send word out about your business to the entire world. You also don’t have to build such a big, expensive marketing campaign in the first place. You probably won’t have to do much work at all because there are pre-built strategies and turnkey solutions for building your customer base through inbound marketing today. You can simply choose a solution, customize and scale it to fit your needs, and get back to focusing on other things while you let inbound marketing build your customer base for you.

Kimberly Dudley

AcQyro – The Customer AcQuisition Platform

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