What does it take to be successful in sales? Could it be a person’s attitude, personality, and work ethic that dictate professional success? The truth is that success is derived from an individuals approach to work. This plays a vital role in their performance and success on the job. Successful salespeople possess a set of personality traits that enable them to close sales. It takes a special kind of driven individual to succeed in the realm of sales. There are five key qualities that are essential for success:
- Empathy: A salesperson showing empathy can gain trust and establish rapport with customers by being on their side and not appearing judgmental. Empathy allows the salesperson to read the customers, show concern, and clearly demonstrate his or her interest in providing a proper solution.
- Focus: In a salesperson, focus is the internal drive to accomplish goals while remaining attentive to the goals at hand. A salesman who is focused will be able to listen and identify with the customer while recognizing what needs to be done in order to achieve the business goals. Focused individuals are more demanding of themselves than other people and they are self-motivated.
- Responsibility: A person with a strong sense of responsibility does not place blame on other people when placed in a difficult situation. He or she does not get defensive nor do they try to blame the situation on circumstances or on other people.
- Optimism: This person has persistence—a trait that is critical in the sales world because of the frequency of rejections salespeople experience. In the face of failure, many people throw their hands up in the air and give up because they feel helpless to change the situation. Salespeople who possess a large amount of optimism like themselves and when they encounter failure they consider themselves still in the running and able to turn the situation around. They believe that they can make things better by using a different approach, or by trying again.
- Ego-drive: similar to optimism in that both traits require persistence. But ego-drive is persistence for the purpose of succeeding and above all winning. It’s all about competitiveness. When a person hangs in there with fists clenched and a teeth gritting appetite to succeed at his or her goal, you see a powerful ego-drive. This person is self-motivated and a self-starter with clear ideas of what he or she wants to achieve
The art of being good salespeople also comes from believing in yourself and the product/service that you are selling. When mixed together boundless success can arise from salespeople who possess these traits.