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Web Marketing Basics

One of the greatest expenses of running a small business can be doing what it takes to advertise and market the business successfully. Paying for radio and television ads or creating a marketing campaign on city buses and benches is too expensive for most business owners and their are definitely better options. Online and web marketing is not only less expensive, but easier for many. When you live in a large city, the advertising costs are often higher than in smaller communities, which put city advertising out of reach. With online marketing, you have the chance to spend as much or as little as you can afford while specifically targeting the customer you desire. Though spending more offline can still attract customers, when it comes to marketing online, you can spend much less and still have a significant impact.

The first thing you need is a website. Business coaching companies claim that every business needs some type of website, but you want the best website that you can afford. Even if you cannot afford a professional web designer, you can still create an enticing website by using free books from the library that explain how to build a site. You also have the option of purchasing an existing website. These sites are for sale at web companies and include both the information on the site and the domain name, which means you need to put even less work into the site.

Your website should include information that is helpful for customers, but also works with your business. Offering videos, slideshows, and articles are simple ways to accomplish this task. If you own a bakery, run information on baking cupcakes and decorating cakes. If you run a car washing service, then offer videos that show the best way to wash a car and how the products that you use work. Be careful that you do not give away all of your trade secrets, but that you still give your customers some extra help. You can even film video of the work that you do, or what it looks like inside your company and post that online.

Web marketing relies on more than just a website though. Ads for your business that run on other websites reach customers that might not visit your site. For example, if you run a used bookstore, then run ads on book review sites. Once you start spreading the word of your company and gain more customers, you can increase your advertising budget and start marketing in different ways both online and off. There is a lot to learn about running a efficient website for your business that can seem like tedious details but are still very important. Some of these topics include search engine optimization, autoresponders, article marketing, search acquisition and more. The most valuable and affordable way to market a small business successfully is to get involved in co-op advertising or co-op marketing. Co-op marketing allows business owners to collectively contribute to the common goal of “AcQuiring” new customers for their respective businesses.

Bill Norton

AcQyro – The Customer AcQuisition Platform

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