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Allocate Your Online Marketing Budget to These Key Strategies

According to Forrester Research, over 3/4 of almost 58,000 American adults surveyed had ordered online. That means your budget reserved for online marketing could directly affect your bottom line. After all, if you don’t market your business properly, you miss out on spreading information about your products or services to potential customers who are ready to […]

Pay per Click: The Search Term Advantage

The world of internet marketing has become a force to reckon with. The conventional methods of marketing seem to be yielding to the benefits of internet marketing, social media and pay per click. Pay per click (PPC) is an internet marketing tool used by marketing strategists to get their ads, or their clients ads, clicked […]

Administrative Assistants: A League all their Own

Are you looking to become an administrative assistant but aren’t sure of the job requirements? Well let’s take a look at the front line and see. Administrative assistants are more than a secretary; in fact, they have their hands in many cookie jars to ensure that flow of communication stays intact, tasks are completed on […]

Attributes of a Stellar Salesperson

What does it take to be successful in sales?  Could it be a person’s attitude, personality, and work ethic that dictate professional success?   The truth is that success is derived from an individuals approach to work. This plays a vital role in their performance and success on the job. Successful salespeople possess a set of personality traits that enable them […]

The Reliable Business Coach

When it comes to embarking on a journey would you rather do it alone or have help? Many people yearn for success but can’t see the light at the end of the tunnel. They get swallowed by the mundane and the constant need to do everything themselves. Business owners can benefit greatly from the help […]

Providing Excellent Customer Service

Customer service is the key to building relationships with your customers, especially those that will last. Customer retention is by far the greatest asset to a business. A happy customer will not only be satisfied with your business but they will come back over and over again to shop. They become loyal to your business […]

Social Media: Creating a Following

In a world where the limits of traditional marketing are being tested you have to ask how social media can help you and your business. The facts are that engaging with your potential customer base results in increase in customer interaction. You are no longer out of sight, out of mind but showing the customer […]

Here’s what it takes to be a General Manager

When it comes to hiring a General Manager most employers are looking for candidates with very strong leadership capabilities, great communication skills at all levels and an individual with clear determination and commitment to being successful. There are many specific tasks that general managers are responsible for. Their knowledge and abilities must include general and basic know-how […]

Phone Etiquette: How to have Effective Communication

As customer service providers, communication is mandatory to achieve success. To further this point let’s look at the Merriam Webster definition for communication. Com-mu-ni-ca-tion is the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings etc., to someone else. Now that we […]


The process of generating publicity through various social media networks and platforms such as Facebook, Twitter…



The process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the…



What’s the best way to scare off your prospects? – Having a stale, static, amateurish website. Your website is your….



Form of online advertising where your ads are displayed in front of users when they use the keywords you target as they…


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